Respect Life Respect for Life Licensed Superman print hoodie sweatshirt with a round neck, long sleeves. Discover the collection that Koton has prepared with the sensitivity to add value to people and society, and to leave a more livable world to future generations. With the pride of being the first brand to become a BCI member in Turkey, Koton supports the implementation of sustainable agriculture principles in cotton production. *BCI, (The Better Cotton Initiative) is a nonprofit program created to help millions of farmers around the world produce healthier cotton.